Naomi Barrales is a forward-thinking fashion professional bridging fashion, data, and storytelling. With a focus on brand marketing, she combines creative vision with analytical rigor to help brands connect with their audience while delivering measurable results. Specializing in integrated marketing strategies, Naomi leverages data-driven insights to create cohesive brand experiences that engage customers where they are, from digital platforms to physical retail spaces.

Beyond driving business results, Naomi is a growing voice among Gen Z in the fashion industry, drawing from her education and hands-on experience to share evolving trends, consumer behaviors, and innovative approaches to fashion marketing. She has been featured in panels hosted by the French Founders and eTail and has been quoted in Sourcing Journal and The New York Times.